SONAS Bathrooms Showcase at KBB Birmingham 2024

Categories: Business News

SONAS Bathrooms Showcase at KBB Birmingham 2024

KBB Birmingham is an unmissable event for the industry, showcasing the latest bathroom trends from leading brands. For four days from the 3-6 March, the KBB Birmingham 2024 Exhibition takes place at the NEC where top bathroom brands will gather to showcase their latest collections.

Leading the charge in contemporary bathroom design, SONAS are excited to mark a year of UK trading with an exhibition that will inspire you to reimagine bathrooms.

Attendees will have an exclusive opportunity to get a first look at new 2024 products, preview upcoming launches and explore new product concepts that are in development.

Our stylish range of new products have been designed for the UK and Irish Markets and will be on display at the SONAS Stand F30 in Hall 20 at NEC Birmingham from March 3-6, 2024.

KBB Birmingham Event Overview

Not only does KBB Birmingham 2024 stand as a pivotal event in the bathroom design industry, but for SONAS Bathrooms, it marks a significant milestone as well. This premier event, held at NEC Birmingham, is where industry leaders gather to witness the latest trends and groundbreaking products in the sector.

As a result, in the midst of this industry showcase, SONAS Bathrooms will be a key participant. A new UK market entrant in 2023, SONAS comes with over 45 years’ experience of serving bathroom retailers. Our presence at KBB Birmingham is an opportunity to showcase the unique SONAS product portfolio to a wide spectrum of retailers across the industry. We welcome enquiries from leading bathroom retailers to join our expanding SONAS UK Network.

At KBB Birmingham 2024, SONAS Bathrooms are not just showcasing products; we are demonstrating our role as a leader and innovator in the world of bathroom design.

KBB Birmingham Exhibition Hall KBB Birmingham Exhibition

SONAS New Product Launches

In addition to our new 2024 ranges, we will be unveiling two never-before-seen products at KBB Birmingham 2024.

The first is the preview of the GAIA freestanding bath, with a stone effect finish.

Making our products as sustainable as possible is a huge factor in our design process and our design team pushed the boundaries with the GAIA freestanding bath. The result is a bath with unmatched recyclability. With the option to both mechanically or chemically recycle the polyurethane bath, it sets the standard for eco-friendly bath design.

There is no better place to showcase this new product than KBB Birmingham. Be sure to visit us at stand F30 to see these products on display and find out more about the upcoming launch from our UK sales team.

Gaia freestanding bath, fully recyclable bath, sustainable bathroom products, launching at KBB Birmingham GAIA Freestanding Bath

The second product we will unveil on the SONAS F30 stand is the REED Freestanding Concept Bath. With its fluted design, REED whirlpool bath captures the essence of reeds caressing calm waters, creating a visual symphony of relaxation. A luxurious escape in your own home, REED’s integrated whirlpool system offers a rejuvenating hydrotherapy experience, enhanced with Bluetooth technology and coloured aqua lights to revitalise your senses.

Reed Freestanding Concept bath at KBB Birmingham REED Freestanding Concept Bath

SONAS Journey to KBB

SONAS took the company evolution to the next level in 2023 when we entered the UK Market. Following a successful management buyout in 2021, significant strengthening of the senior management team and the development of an exciting new range of products, 2023 was the optimum time for expansion. Bringing our background of 45 years’ experience serving bathroom retailers and leaders in the Irish Market to the UK Market, we started our UK journey by recruiting a team of knowledgeable Area Sales Managers.

Richard Sloan, CEO, SONAS commented on the market commonalities: “What I’ve learned in the UK to date is that it’s not too dissimilar to the Irish market customers. They value the same things – good product, good quality, they really like good service and people who are easy to do business with. At SONAS we take pride in doing these simple things well and these values have been very well received.”

"We take immense pride in unveiling the SONAS 2024 Collection at KBB 2024. Our product development team meticulously considers how each new addition complements existing products across categories, ensuring we provide a fully comprehensive bathroom solution for retailers. The UK KBB Market is clearly very competitive and competition raises standards in any market, and ensures there is no complacency. We are continuously working on new additions to maintain strong product vitality across the SONAS Collection and look forward to hearing the reaction of KBB attendees to our new offerings."

SONAS Bathrooms UK Sales Team attending KBB Birmingham CEO Richard Sloan and the UK Sales team.

Sustainable Product Design

At SONAS, sustainability isn't just a feature; it's factored into every product decision we make. Each new product launch is a step forward in our eco-friendly journey, exemplified by the new GAIA Freestanding Bath. This pioneering design sets a new benchmark in environmental responsibility. Engineered for both mechanical and chemical recycling, it turns used materials into valuable resources for new creations.

Our commitment extends beyond GAIA. The HAKK Range, with its energy-conserving technology and flow-restricted aerators, is a testament to our dedication for eco-efficiency. These innovations are not just about saving resources; they're about offering a superior experience while being sustainable for the user.

We believe that creating a dream bathroom shouldn’t come at the expense of valuable resources. Therefore, our product offering includes a strong range of eco-friendly options such as the innovative ALITA Basin Mixer range with Cold Start Technology and the BASE WC range with Eco Flush, which are both certified by the Unified Water Label.

We invite you to talk to our team about the full range of water-saving and sustainable products available from SONAS. You can also discuss the work we are doing to improve our sustainability efforts throughout our business operations.

Sustainable Taps, HAKK basin mixer, HAKK basin mixer in matt black

Explore the World of SONAS

As we prepare to unveil our 2024 collection at KBB Birmingham, SONAS Bathrooms stands at a milestone in our journey into the UK market. This event isn't just an exhibition for us. It's a celebration of innovation, style, and an opportunity to connect with our retailers and potential new customers.

Our business is as much about people as it is the products we offer. Firmly grounded on our values of Support, Openness, New Thinking, Ambition, and Sustainability, we pride ourselves on being good people to do business with. This means we put you, our customer, at the heart of everything we do. Our customer service approach is central to our business offering. SONAS are very proud to have achieved the Gold Standard in Ireland’s Best Managed Companies Awards in 2023, which is testament to the great service that our team of experts deliver every day.

This is an opportunity to meet some of the excellent people who represent SONAS and support our retailer network. We invite you to explore the world of SONAS by securing your spot at KBB Birmingham. Get your free tickets on the KBB ticket registration page. Also, for extra behind-the-scenes look, follow us on Instagram at @sonasbathrooms. Be part of the conversation and witness the unveiling of groundbreaking designs at Stand F30.

We look forward to meeting you at KBB Birmingham, and to helping you reimagine bathrooms with SONAS.