SONAS Bathrooms Showcase at KBB Birmingham 2024

Categories: Business News

Review of SONAS Showcase at KBB Birmingham 2024

Leading the charge in contemporary bathroom design, SONAS marked a year of UK trading with an exhibition that invited you to Explore the World of SONAS.

KBB Birmingham 2024 now stands as a milestone in the SONAS journey into the UK market. This event wasn't just an exhibition - it was a celebration of design, innovation, and an opportunity to connect with our retailers and potential new retail partners.



It was with immense pride that SONAS unveiled the SONAS Collection at KBB 2024 and the response received from attendees was over-whelming. For four days from the 3-6 March, the KBB Birmingham 2024 took place at the NEC where the industry’s top bathroom brands gathered to showcase their latest collections.

Attendees had an opportunity to explore the newly launched 2024 SONAS Collection as well as new product concepts that are in development. This was an opportunity to meet some of the excellent people who represent SONAS and support our retailer network.

KBB Birmingham Event Overview

Not only does KBB Birmingham 2024 stand as a pivotal event in the bathroom design industry but, for SONAS Bathrooms, it marked a significant milestone as well. This premier event, held at NEC Birmingham, is where industry leaders gathered to witness the latest trends and groundbreaking products in the sector.

As a result, in the midst of this industry showcase, SONAS Bathrooms was a key participant. A new UK market entrant in early 2023, SONAS comes with over 45 years’ experience of serving bathroom retailers. Our presence at KBB Birmingham was an opportunity to showcase the complete bathroom solutions from SONAS to a wide spectrum of retailers from across the country. We always welcome enquiries from leading bathroom retailers to join our expanding SONAS UK Network.

At KBB Birmingham 2024, SONAS Bathrooms were not just showcasing products; we demonstrated our role as a leader and innovator in the world of bathroom design.

SONAS Stand at KBB Birmingham 2024.

SONAS New Product Launches

In addition to our new 2024 ranges, we unveiled five never-before-seen products at KBB Birmingham 2024.

GAIA Stone Resin Freestanding Bath.

The first star of the show was a preview of new concept from SONAS - the GAIA Freestanding Bath. Named after the Greek goddess of earth and crafted from stone resin, GAIA effortlessly exudes the allure and beauty of natural stone. Designed in a cocoon shaped vessel, just like the stones found of any beach, this bath invites you to immerse yourself in relaxation.

REED Freestanding Concept Bath.

The second product unveiled on the SONAS stand was the REED Freestanding Concept Bath. Attracting huge attention with its fluted design in custom colour burnt orange, the REED Freestanding Whirlpool Bath captured the essence of reeds caressing calm waters, creating a visual symphony of relaxation. A luxurious escape in your own home, REED’s integrated whirlpool system offers a rejuvenating hydrotherapy experience, enhanced with Bluetooth technology and coloured aqua lights to revitalise your senses.

Corta Furniture Range.

Stand visitors also saw the concept REED furniture, fluted Stockholm vanity unit, and compact and colourful CORTA furniture range.

KBB A Key Milestone in the SONAS Journey

Since launching in the UK market in 2023, SONAS have planned participation in this exhibition. Entering the market as Ireland’s leading bathroom brand, SONAS is building awareness of the brand and the contemporary high-quality product offering. This exhibition marked one year of operations for SONAS in the UK market, and reaffirmed the ambition SONAS has for the market to building long lasting partnerships with our retail network.

Bringing 45 years’ experience serving bathroom retailers, Richard Sloan, CEO, SONAS commented on the market commonalities: “What I’ve learned in the UK to date is that it’s not too dissimilar to the Irish market customers. They value the same things – good product, good quality, they really like good service and people who are easy to do business with. At SONAS we take pride in doing these simple things well and these values have been very well received.”

Expanding on this Sloan said, "Our product development team meticulously considers how each new addition complements existing products across categories, ensuring we provide a fully comprehensive bathroom solution for retailers. The UK KBB Market is clearly very competitive and competition raises standards in any market, and ensures there is no complacency. We are continuously working on new additions to maintain strong product vitality across the SONAS Collection".

During the expo, Sloan shared his thoughts on the inaugural showcase for SONAS in his interview with Andrew Davies for KBB Review Podcast. Have a listen here as Sloan discussed the health of the market, the relationship with suppliers and the enduring importance of displays.

SONAS UK Sales Team.

Sustainable Product Design

At SONAS, sustainability isn't just a feature; it's factored into every product decision we make. By specifying the SONAS range of water-saving products certified by the Unifed Water Label, a home of 4 people could save 100,000 litres of water per year.

Hakk Tap Range

The HAKK Range, with its energy-conserving technology and flow-restricted aerators, is a testament to our dedication for eco-efficiency. These innovations are not just about saving resources; they're about offering a superior experience while being sustainable for the user.

We believe that creating a dream bathroom shouldn’t come at the expense of valuable resources. Therefore, our product offering includes a strong range of eco-friendly options such as the innovative ALITA Basin Mixer range with Cold Start Technology and the VIA and PENA WC range with Eco Flush, which are also certified by the Unified Water Label.

Ask your Area Sales Manager for more information about the full range of water-saving and sustainable products available from SONAS. You can also discuss the work we are doing to improve our sustainability efforts throughout our business operations.

For an extra behind-the-scenes look at how the event went, follow us on Instagram at @sonasbathrooms.