Expansion at SONAS Bathrooms

Leading Irish Business Announces Growth including several additions to the leadership team

A New Chapter: Expansion at SONAS Bathrooms

Expansion at SONAS Bathrooms: Ireland’s leading bathroom brand, SONAS have over forty years’ experience of bringing everyday luxury to your bathroom. Following a successful management buyout last year. the senior leadership team has been strengthened and several new management roles created this year.

Strengthening the Leadership Team: Key Additions and Roles

Speaking about the expansion, CEO Richard Sloan said “This is the start of an exciting chapter for the business, and I am delighted to welcome some impressive new talent to SONAS. With these new appointments we have an excellent senior management team who together with our wider team of ninety experts, will continue the evolution of the SONAS brand and business. This can only strengthen what we know is a top rate customer experience.”

Sales Director: Derek Keeley's Impressive Background and Responsibilities

Joining the senior management team are Derek Keeley, in the role of Sales Director and Louise Murphy, newly appointed Head of Marketing. Derek brings a wealth of experience in managing highly successful sales teams with industry leading companies such as Coca Cola and Sysco Foods. Derek will lead the retail and commercial sales team on the island of Ireland.   Louise’s extensive background extends to working with global automotive brands as well as running her own Marketing Consultancy business in recent years. Louise leads on brand strategy and is responsible for integrating all marketing channels online and offline. Moreover, Neringa Stasiunaite has filled the newly created role of Customer Experience Manager. Vastly experienced in managerial and supervisory roles, Neringa will lead the newly formed Customer Experience Team and will have oversight of all the customer service touch points including Retailer, Technical and Showroom Support.

Head of Marketing: Louise Murphy's Expertise and Brand Strategy Focus

Furthermore, The development of the SONAS brand has been driven by a product strategy aimed at designing and manufacturing a comprehensive range of bathroom products. To strengthen their future plans, the company has made three new appointments in the Product Development Department. Notably, Francisc Pentek and James Quinn have joined as Product Category Managers, bringing extensive experience in the Bathroom Industry. In close collaboration with Gerard Fahy, the Commercial Director, they will jointly spearhead new product strategy initiatives to ensure the vitality and continued growth of SONAS' product offering.

This includes emphasizing design, durability, and market positioning. Also, to demonstrate the company's commitment to delivering durable and high-quality products, SONAS has promoted Gavin McGarry to the newly created role of Quality & Compliance Manager. In this position, Gavin will assume responsibility for upholding the high quality of the SONAS product line. Additionally, he will oversee rigorous testing procedures and ensure compliance with all industry and environmental standards.

Expanding Market Presence: SONAS' Availability and Target Channels

SONAS is available to buy through an extensive network of bathroom retailers, plumbers’ merchants, and builders’ providers across the country. Additionally, their team of experts designs and creates high-quality products with the perfect balance of style and performance. Moreover, the SONAS brand offers an unrivaled range of bathroom products across all product categories, catering to various customer needs. The product range spans from entry-level to upper mid-market, providing options for different budget preferences. This extensive range positions the company strongly to compete for market share across three key channels: the RMI (Refurbishment, Maintenance, and Improvement) Market, New House Building, and Commercial Building Projects.